More and more each year, the Golden Globes have become more an a popularity contest than a true precursor to the Academy Awards. What you're watching on TV is a party thrown by the Hollywood Foreign Press Association and hosted by Ricky Gervais in an effort to be loved and share some love. To its credit, the awards show still garners legitimate attention and ratings. The winners do get a pretty positive rub and the marketers gain a few more "Winner of..." graphics to put in the newspapers next to their films.
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