Emily In Paris: 7 Marketing Lessons the Series Has For Every Digital Marketer

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Emily In Paris: 7  Marketing Lessons the Series Has For Every Digital Marketer

Emily In Paris follows Emily Cooper, a 20-something American from Chicago who lands her dream job working for a marketing firm in Paris. Despite being completely out of her comfort zone and having no knowledge of the language or culture, Emily is determined to make the best of her new life and career. With the help of her new friends and colleagues, Emily explores the city and experiences the wonders of Paris. 

She begins to develop relationships with her coworkers, explore the new world in fashionable dresses, finds romance, and discovers her own unique style. As Emily slowly navigates the city and its people, she learns to embrace the Parisian way of life, and a newfound sense of self.

While the show is filled with fashion, romance, and plenty of drama, there are also some valuable lessons to be learned from it. 

For instance, it encourages us to take risks and step outside of our comfort zones. Emily moved to Paris to work in a completely new country, with a foreign language and culture she had never experienced before. This courage and willingness to try something new is an admirable trait, and one we can all strive to implement in our own lives. 

Apart from that, there are several lessons that a digital marketer can learn from Emily In Paris. Here are 7 of them:

1. First Impression Counts

As Emily sets off to Paris, she immediately starts making a good impression with her new boss, Sylvie. She arrives at the office wearing a stylish outfit, speaks in fluent French even though she has only been in Paris for a few days, and impresses Sylvie with her enthusiasm and energy.

This goes to show how necessary first impressions are in the field of marketing. You can make a good first impression by putting your best foot forward. Be well-prepared, dress professionally, and be very confident in yourself.

2. Utilize Social Media

In the show, Emily uses social media to her advantage. She uses Instagram to boost her personal brand and the brands she's marketing for, she reaches out to influencers for collaborations, and she even uses hashtag campaigns to attract more attention.

Social media sites like Instagram and Twitter are powerful tools for digital marketers. You can use them to build brand awareness, promote your services, and reach out to potential customers.

3. Build Relationships

Throughout the show, Emily emphasizes the importance of relationships in business. She builds relationships with her clients, colleagues, and potential customers. She also goes out of her way to make sure that her clients are happy with her work and that they feel connected to her and the brands she's marketing for.

Building relationships is necessary for digital marketers. Following this practice with your customers and stakeholders is essential in today's digital world. It helps you establish trust and credibility, as well as build a long-term relationship.

4. Be Creative

Emily makes sure that every marketing campaign she works on is creative and unique. She comes up with clever ideas to promote the brands she's working with, such as a pop-up store in the middle of a park and a fashion show in the middle of a nightclub.

Our world today is full of competition and the only way to stand out from the crowd is to be creative. Think outside the box, come up with unique ideas, and always look for ways to make your campaigns stand out from the rest.

5. Prioritize Quality

Emily always makes sure that her work is of the highest quality. She ensures that her campaigns are well-planned and executed properly. She also makes sure that her clients are happy with her work and that the results are reflected in the success of the campaigns.

Remember, quality should always be a priority. Whether it's content or design, make sure that everything you create is of the highest quality.

6. Embrace Change

In the show, Emily is constantly adapting to the changes in her environment. She quickly adapts to the culture and language of Paris, and she embraces the opportunity to learn new things.

It's important to stay ahead of the curve and embrace change. Things are always changing in the digital world, so you have to be agile and open to learning new things.

7. Believe in Yourself

Lastly, Emily always believes in herself and her capabilities. No matter how difficult the situation is, she never gives up and always perseveres.

This is an important lesson for digital marketing professionals. No matter how hard the situation is, always believe in yourself and your ability to overcome obstacles.

These are the 7 marketing lessons which digital marketers can learn from Emily In Paris. By taking these lessons to heart, you can become a better digital marketer and achieve success in your career.